{"product_id":"nord-electro-7","title":"Nord Electro 7","description":"\u003cp\u003eThe \u003cstrong\u003eNord Electro 7\u003c\/strong\u003e is a lightweight stage keyboard built around three independent sound sections, organ, piano and synth, with nine physical drawbars and a high resolution color display. It ships in three keybeds: 61 and 73 note semi weighted waterfall, and a 73 note HP model with a Kawai hammer action.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree sound engines, nine real drawbars, and the Nord Organ 3 rotary speaker in a keyboard you can carry with one hand.\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"vmi-benefit-bar\"\u003eFree shipping · Free local pickup in Miami · Financing at checkout\u003c\/p\u003e\u003cp\u003eThe Electro series has always been about getting a full set of classic keyboard sounds into the smallest, lightest box Nord can build. The Electro 7 keeps that brief and rebuilds the electronics around it.\u003c\/p\u003e\u003cp\u003eThe organ section is taken from the Nord Organ 3, including the new rotary speaker emulation with selectable microphone positions and slow, fast and stop control. The transistor organ models have been updated. Both the upper and lower manual get drawbar live mode and presets, driven by nine physical drawbars with LED indicators.\u003c\/p\u003e\u003cp\u003eThe piano section adds dynamic compression and unison. The synth section is new for the Electro line and covers sample playback, analog and FM synthesis, with mono and legato modes, glide and unison. Each section has its own effects, and the compressor can be set per section or globally.\u003c\/p\u003e\u003ch2\u003eAt a Glance\u003c\/h2\u003e\u003ctable class=\"vmi-at-a-glance\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSound Sections\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOrgan, Piano, Synth, all independent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDrawbars\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNine physical drawbars with LED indicators\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrgan Engine\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNord Organ 3 engine with new rotary speaker\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDisplay\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh resolution color display\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eKeybeds\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e61 or 73 semi weighted waterfall, or 73 note HP hammer action\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePitch Stick and Mod Wheel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFitted to the 73 and HP models\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch2\u003eWhat Sound Sections Does the Electro 7 Have?\u003c\/h2\u003e\u003cp\u003eThree, and they run independently rather than as a single layered patch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOrgan: B3 tone wheel plus updated transistor organ models and pipe, with the Nord Organ 3 rotary speaker\u003c\/li\u003e\n\u003cli\u003ePiano: acoustic grands, electric pianos, clavinet and harpsichord, with dynamic compression and unison\u003c\/li\u003e\n\u003cli\u003eSynth: sample playback, analog and FM synthesis, mono and legato modes, glide, unison and synth vibrato\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhich Keybed Should You Choose?\u003c\/h2\u003e\u003cp\u003eIt depends on what you play most.\u003c\/p\u003e\u003cp\u003eThe 61 note waterfall is the organ purist choice. Flat fronted keys, fastest to carry, and the drawbars are right where your left hand expects them. The 73 note waterfall gives you the same action with more range plus a pitch stick and modulation wheel. The HP model swaps in a 73 note Kawai hammer action keybed, which is what you want if the piano section is doing most of the work in your set.\u003c\/p\u003e\u003ch2\u003eHow Does the Effects Section Work?\u003c\/h2\u003e\u003cp\u003eEach section gets its own effects rather than sharing one chain. The updated effect section includes rate and amount control, a ring modulator and vibe. The amp section adds a new Suitcase model and a new Brit amp. Reverb is global with an optional send per layer, and the compressor can be assigned per section or across the whole instrument.\u003c\/p\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003ctable class=\"vmi-spec-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel AMS-NELECTRO7-61\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e61 semi weighted waterfall keys, 35 in x 12 in x 4 in, 18 lbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel AMS-NELECTRO7-73\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e73 semi weighted waterfall keys, 42 in x 12 in x 4 in, 21 lbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel AMS-NELECTRO7-HP\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e73 note Kawai hammer action, 42 in x 12 in x 5 in, 29 lbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSound Loading\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNord Sound Manager, Nord Sample Editor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCompatible Sustain Pedals\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNord Single Pedal 1 and 2, Nord Triple Pedal 1, switch type pedals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch2\u003eWhy Nord\u003c\/h2\u003e\u003cp\u003eNord instruments are designed and built by Clavia DMI in Stockholm, Sweden. The red chassis has been a fixture on touring stages for thirty years for a simple reason: the sound libraries are excellent, the panel gives you one control per function, and the instruments survive being loaded in and out several nights a week.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eDo all three models have the physical drawbars?\u003c\/h3\u003e\u003cp\u003eYes. All Electro 7 models ship with nine physical drawbars and LED indicators, including the HP hammer action version.\u003c\/p\u003e\u003ch3\u003eCan I load my own samples?\u003c\/h3\u003e\u003cp\u003eYes. The synth section handles sample playback, and you can bring in your own material using the Nord Sample Editor or pull from the Nord Sound Libraries through Nord Sound Manager.\u003c\/p\u003e\u003ch3\u003eWhich models have a pitch stick and modulation wheel?\u003c\/h3\u003e\u003cp\u003eThe 73 and HP models. Nord added these after feedback on the initial Electro 7 announcement. The 61 keeps the compact organ oriented panel.\u003c\/p\u003e\u003ch3\u003eIs this a genuine Nord product?\u003c\/h3\u003e\u003cp\u003eYes. Victory Musical Instruments is a veteran owned pro audio and musical instrument dealer in Miami, Florida. Every unit ships new, unopened and in original Nord packaging with full manufacturer support.\u003c\/p\u003e\u003ch3\u003eIs it covered by a warranty?\u003c\/h3\u003e\u003cp\u003eYes. It carries the standard Nord manufacturer warranty against defects in materials and workmanship for the original owner. Register the unit after purchase and keep your receipt.\u003c\/p\u003e\u003ch2\u003eWhy Victory Musical Instruments\u003c\/h2\u003e\u003cp\u003eVictory Musical Instruments is a Miami based musical instrument and pro audio dealer shipping nationwide from South Florida. Local pickup is available by appointment. If you want help choosing the right keyboard for your rig, call us at 844-687-4208 and talk to somebody who plays.\u003c\/p\u003e","brand":"Nord","offers":[{"title":"61-Key Semi Weighted Waterfall","offer_id":44665198379059,"sku":"AMS-NELECTRO7-61","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"73-Key Semi Weighted Waterfall","offer_id":44665198411827,"sku":"AMS-NELECTRO7-73","price":3599.0,"currency_code":"USD","in_stock":true},{"title":"HP 73-Key Kawai Hammer Action","offer_id":44665198444595,"sku":"AMS-NELECTRO7-HP","price":3999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/9095\/files\/Nord_20-_20NE7_2061_20-_20Top_20-_20260608.png?v=1785888666","url":"https:\/\/www.victorymusical.com\/products\/nord-electro-7","provider":"Victory Musical Instruments","version":"1.0","type":"link"}